Abstract
The rapid expansion of international retail chains in the Fast-Moving Consumer Goods sector raises concerns about the long-term viability of traditional regional consumer co-operatives, which play an important economic and social role in Czech regions. Understanding firm-level economic differences is essential for assessing sustainability, competitiveness, and policy implications. The article aimed to identify and explain differences in economic performance between regional consumer co-operatives and international retail chains in Czechia, with particular emphasis on market share dynamics and the determinants of competitive advantage. The study employed financial ratio analysis, correlation analysis, and fixed-effects panel regression. The dataset consisted of audited financial statements of seven major consumer co-operatives and seven leading international retail chains over the period 2005-2024. The results showed that international retail chains significantly outperformed consumer co-operatives in sales growth, labour productivity, and market share expansion. While co-operatives doubled their sales over the observed period, retail chains nearly tripled theirs. Labour productivity in co-operatives grew more slowly and remained less than half that of chains, contributing to persistently higher personnel cost ratios. Regression results confirmed a strong positive relationship between market share and labour productivity, as well as between market share and leverage, while higher cost ratios are associated with lower market shares. Co-operatives exhibit lower indebtedness, but their conservative capital structures result in lower returns on equity than international chains. Profitability improvements among co-operatives were driven by favourable macroeconomic conditions and extraordinary events, such as the COVID-19 pandemic, rather than structural efficiency gains. The findings can inform management strategies of regional co-operatives, highlighting the need for productivity-enhancing investments, digitalisation, and deeper integration in purchasing and logistics. Policymakers may also use the results when designing measures to support sustainable regional retail structures
Keywords
trade chain; sustainability; Fast-Moving Consumer Goods; productivity; profit; market share
References
- Abbate, S., Centobelli, P., Cerchione, R., Giardino, G., & Passaro, R. (2023). Coming out the egg: Assessing the benefits of circular economy strategies in agri-food industry. Journal of Cleaner Production, 385, article number 135665. doi: 10.1016/j.jclepro.2022.135665.
- Asgharizadeh, E., Daneshvar, A., Homayounfar, M., Salahi, F., & Amini Khouzani, M. (2023). Modeling the supply chain network in the fast-moving consumer goods industry during COVID-19 pandemic. Operational Research, 23, article number 14. doi: 10.1007/s12351-023-00757-x.
- Baltagi, B.H. (2021). Econometric analysis of panel data. Cham: Springer International Publishing.
- Battaglia, M., & Annesi, N. (2022). Barriers to organizational learning and sustainability: The case of a consumer co-operative. Journal of Co-Operative Organization and Management, 10(2), article number 100182. doi: 10.1016/j.jcom.2022.100182.
- Bhattacharya, A., Morgan, N.A., & Rego, L.L. (2022). Examining why and when market share drives firm profit. Journal of Marketing, 86(4), 73-94. doi: 10.1177/00222429211031922.
- Bhavsar, A., Diallo, C., & Ülkü, M.A. (2021). Towards sustainable development: Optimal pricing and sales strategies for retailing fair trade products. Journal of Cleaner Production, 286, article number 124990. doi: 10.1016/j.jclepro.2020.124990.
- Bonfrer, A., Chintagunta, P., & Dhar, S. (2022). Retail store formats, competition and shopper behavior: A systematic review. Journal of Retailing, 98(1), 71-91. doi: 10.1016/j.jretai.2022.02.006.
- COOP. (n.d.). History of consumer cooperatives in the Czech Republic. Retrieved from https://www.skupina.coop.
- CZSO. (2024). Inflation – types, definition, tables. Retrieved from https://csu.gov.cz/inflation_rate.
- Dai, M., & Liu, L. (2020). Risk assessment of agricultural supermarket supply chain in big data environment. Sustainable Computing: Informatics and Systems, 28, article number 100420. doi: 10.1016/j.suscom.2020.100420.
- Derqui, B., Fayos, T., & Occhiocupo, N. (2022). The virtuous cycle of trust. Unveiling clues to successful innovation in the Fast Moving Consumer Goods industry. European Journal of Innovation Management, 25(6), 1036-1056. doi: 10.1108/EJIM-01-2022-0006.
- Divinová, J. (2022). The largest chains in the Czech Republic. Ranking by sales and stores. Retrieved from https://www.penize.cz/nakupy/432822-nejvetsi-retezce-v-cesku-zebricek-podle-trzeb-a-prodejen.
- Dora, M., Biswas, S., Choudhary, S., Nayak, R., & Irani, Z. (2021). A system-wide interdisciplinary conceptual framework for food loss and waste mitigation strategies in the supply chain. Industrial Marketing Management, 93, 492-508. doi: 10.1016/j.indmarman.2020.10.013.
- Eičaitė, O., Baležentis, T., Ribašauskienė, E., Morkūnas, M., Melnikienė, R., & Štreimikienė, D. (2022). Food waste in the retail sector: A survey-based evidence from Central and Eastern Europe. Journal of Retailing and Consumer Services, 69, article number 103116. doi: 10.1016/j.jretconser.2022.103116.
- FAO. (2020). Food loss and waste must be reduced for greater food security and environmental sustainability. Retrieved from https://www.unep.org.
- Fareniuk, Ya. (2022). Marketing strategy optimisation in FMCG market. Bulletin of Taras Shevchenko National University of Kyiv. Economics, 2(219), 49-57. doi: 10.17721/1728-2667.2022/219-2/7.
- Fogarassy, C., Nagy-Pércsi, K., Ajibade, S., Gyuricza, C., & Ymeri, P. (2020). Relations between circular economic “principles” and organic food purchasing behavior in Hungary. Agronomy, 10(5), article number 616. doi: 10.3390/agronomy10050616.
- France 24. (2025). Croatians boycott shopping to protest high prices. Retrieved from https://www.france24.com.
- Fridson, M.S., & Alvarez, F. (2022). Financial statement analysis: A practitioner’s guide. Hoboken: John Wiley & Sons.
- Froulík, R., Zdeněk, R., & Lososová, J. (2023). The economy of retail chains in the FMCG sector: The case of Czechia. Review of Applied Socio-Economic Research, 25(1), 20-33. doi: 10.54609/reaser.v25i1.345.
- Gauri, D.K., Jindal, R.P., Ratchford, B., Fox, E., Bhatnagar, A., Pandey, A., Navallo, J.R., Fogarty, J., Carr, S., & Howerton, E. (2021). Evolution of retail formats: Past, present, and future. Journal of Retailing, 97(1), 42-61. doi: 10.1016/j.jretai.2020.11.002.
- Gomes da Silva, D.A., & Ferreira, D. (2024). Elements of interference in professional performance, well-being and productivity: A comparative study with companies in the supermarket sector in a Brazilian city. Revista De Gestão Social e Ambiental, 18(2), article number e04437. doi: 10.24857/rgsa.vl8n2-002.
- Heath, J. (2025). Are cooperatives more virtuous than corporations? Politics, Philosophy & Economics. doi: 10.1177/1470594X251387579.
- Hrvatska radiotelevizija. (2025). Citizens urged to boycott stores; Retailers respond with discounts. Retrieved from https://vijesti.hrt.hr.
- Hsiao, L., & Xiong, H. (2022). Store brand introduction, retail competition and manufacturers’ coping strategies. Transportation Research Part E: Logistics and Transportation Review, 165, article number 102861. doi: 10.1016/j.tre.2022.102861.
- Igwe, A.N., Eyo-Udo, N.L., Toromade, A.S., & Adewale, T.T. (2024). Policy implications and economic incentives for sustainable supply chain practices in the food and FMCG sectors. Comprehensive Research and Reviews Journal, 2(1), 23-36. doi: 10.57219/crrj.2024.2.1.0027.
- Kohli, T.P., Malhotra, S., & Pingali, V. (2025). Revolutionising retail: A review of Intelligent Unmanned Convenience Stores and their market implications. Technological Forecasting and Social Change, 219, article number 124273. doi: 10.1016/j.techfore.2025.124273.
- Kormakova, I., Kruhlyanko, A., Peniuk, V., Ursakii, Yu., & Verstiak, O. (2023). Actual strategies for businesses penetrating foreign markets in the modern economy: Globalisation aspect. International Journal of Professional Business Review, 8(5), article number e02148. doi: 10.26668/businessreview/2023.v8i5.2148.
- Koshy, N.S., Jagadeesh, K., Govindan, S., & Sami, N. (2021). Middlemen versus middlemen in agri-food supply chains in Bengaluru, India: Big data takes a byte. Geoforum, 127, 293-302. doi: 10.1016/j.geoforum.2021.11.013.
- Kumari, C.S., Deepu, B.S.V.V., Dheeraj, G., & Surampudi, V.K.S. (2023). FMCG market analysis for wholesalers and retailers using machine learning. In 2023 3rd international conference on pervasive computing and social networking (pp. 323-328). Salem: IEEE.
- Marzolf, M.J., Miller, J.W., & Peinkofer, S.T. (2024). Retail & wholesale inventories: A literature review and path forward. Journal of Business Logistics, 45(1), article number e12367. doi: 10.1111/jbl.12367.
- Medina-Albaladejo, F.J. (2025). Balancing efficiency and equity. Consumer cooperatives in Barcelona (Spain), 1898-1936: An economic and financial-ratio analysis. Business History, 67(5), 1356-1380. doi: 10.1080/00076791.2024.2387013.
- Mughairi, B.A., Bing, G., Karim, A.M., & Karim, A.M. (2024). Study of customer satisfaction on FMCG using the electronic platform: Global perspective. International Journal of Academic Research in Business and Social Sciences, 14(1), 440-452. doi: 10.6007/IJARBSS/v14-i1/20463.
- Novković, S., Miner, K., & McMahon, C. (2023). Cooperative governance in context. In Humanistic governance in democratic organizations: The cooperative difference (pp. 81-117). Cham: Springer International Publishing.
- O’Connell, M., & Smith, K. (2024). Optimal sin taxation and market power. American Economic Journal: Applied Economics, 16(4), 34-70. doi: 10.1257/app.20220407.
- Ochieng, D.O., & Ogutu, S.O. (2022). Supermarket contracts, opportunity cost and trade-offs, and farm household welfare: Panel data evidence from Kenya. World Development, 149, article number 105697. doi: 10.1016/j.worlddev.2021.105697.
- Panchal, S., & Chand, S. (2025). Analyzing the performance of FMCG firms: Role of competitive strategies and capital structure. International Journal of Productivity and Performance Management, 75(3), 761-782. doi: 10.1108/IJPPM-03-2025-0158.
- Passetti, E.E., Battaglia, M., Bianchi, L., & Annesi, N. (2021). Coping with the COVID-19 pandemic: The technical, moral and facilitating role of management control. Accounting, Auditing & Accountability Journal, 34(6), 1430-1444. doi: 10.1108/AAAJ-08-2020-4839.
- Patmore, G., Balnave, N., & Marjanovic, O. (2023). Business co-operatives in Australia: “Unlikely soil for a co-operative movement”. Enterprise & Society, 24(1), 149-173. doi: 10.1017/eso.2021.27.
- Patricia, M.C. (2023). Sustainable retail financing in turbulent and difficult market conditions: A dynamic capability perspective. Journal of Management and Entrepreneurship Research, 4(1), 17-29. doi: 10.34001/jmer.2023.6.04.1-35.
- Piscitelli, A., McGowan, K., McHugh-Russell, L., & Geobey, S. (2025). The best interests of a cooperative. Journal of Co-operative Organization and Management, 13(1), article number 100257. doi: 10.1016/j.jcom.2024.100257.
- Rasool, S., Cerchione, R., Salo, J., Ferraris, A., & Abbate, S. (2021). Measurement of consumer awareness of food waste: Construct development with a confirmatory factor analysis. British Food Journal, 123(13), 337-361. doi: 10.1108/BFJ-02-2021-0160.
- RetailNews. (2022). Retail chains in the Czech Republic significantly strengthened in 2021. Retrieved from https://retailnews.cz.
- Rinaldi, L. (2023). Accounting and the COVID-19 pandemic two years on: Insights, gaps, and an agenda for future research. Accounting Forum, 47(3), 333-364. doi: 10.1080/01559982.2022.2045418.
- Sano, H., & Yamada, K. (2021). Prediction accuracy of sales surprise for inventory turnover. International Journal of Production Research, 59(17), 5337-5351. doi: 10.1080/00207543.2020.177820.
- Wang, T.Y., Chen, Z.S., He, P., Govindan, K., & Skibniewski, M.J. (2023). Alliance strategy in an online retailing supply chain: Motivation, choice, and equilibrium. Omega, 115, article number 102791. doi: 10.1016/j.omega.2022.102791.
- Wanjare, J. (2023). Competitiveness and sustainability of the co-operative enterprise. European Journal of Business & Management Research, 8(1), 1-9. doi: 10.24018/ejbmr.2023.8.1.1758.
- Wilkins, S., & Ireland, J.J. (2022). FMCG firms’ margin management: Consumer trade-offs among product price, quantity and quality. Journal of Strategic Marketing, 30(8), 764-781. doi: 10.1080/0965254X.2020.1849362.
- Zhu, X. (2024). Corporate concentration of power in the global food system: Dynamics, strategies and implications. In 2024 8th international seminar on education, management and social sciences (pp. 815-822). Harbin: Atlantis Press.
- Zisoudis, N., Karelakis, Ch., Theodossiou, G., & Loizou, E. (2020). Financial analysis of major retail chains within a turbulent economic environment. Studies in Business and Economics, 15(3), 208-222. doi: 10.2478/sbe-2020-0054.
- Żurek, J., & Rudy, M. (2024). Impact of the COVID-19 pandemic on changes in consumer purchasing behavior in the food market with a focus on meat and meat products – a comprehensive literature review. Foods, 13(6), article number 933. doi: 10.3390/foods13060933.