Public digital marketing in government information policy
Keywords: public communications; digital marketing tools; communication strategy of public authorities; local self- government; social networks; digital communications
Doctor of Economic Sciences
V.N. Karazin Kharkiv National University
61022, 4 Svobody Sq., Kharkiv, Ukraine
https://orcid.org/0000-0003-0562-3242
Dmytro Babych, Diana Mosiienko
Keywords: public communications; digital marketing tools; communication strategy of public authorities; local self- government; social networks; digital communications