Development of an employer's value proposition for young professionals

Maryna Dzhulai

Keywords: employer brand, brand management, employer company, internship, Generation Z

DOI: https://doi.org/10.52566/msu-econ.9(3).2022.40-47

Adaptation of the employer brand of a Ukrainian company in the EU market during the full-scale russian-Ukrainian war

Maryna Dzhulai

Keywords: reputation; crisis management; employer; value proposition; remote work

DOI: https://doi.org/10.52566/msu-econ1.2023.09