Marketing Complex in Increasing Competitiveness of Ukrainian Commercial Banks in Modern Conditions

Nataliia Kosar, Nataliia Kuzo, Iryna Bilyk

Keywords: commercial bank, competitiveness of banking institution, banking innovational products, cumulative discount system, increasing image of the bank.

DOI: http://www.doi.org/10.31339/2313-8114-2019-2(12)-67-73