Management of digital communication channels in organisations: The experience of Epiroc Ukraine
Keywords: corporate communications; digital transformation; industrial enterprise; communications strategy; communications analytics; integrated channels
Student
V.N. Karazin Kharkiv National University
61022, 4 Svobody Sq., Kharkiv, Ukraine
https://orcid.org/0000-0003-4434-7172
Yevheniy Lisenyi, Veronika Ostanina
Keywords: corporate communications; digital transformation; industrial enterprise; communications strategy; communications analytics; integrated channels