The purpose of this paper is to outline the determinants of enterprise competitiveness analysis, which ensure the adequacy and effectiveness of the analytical activity. The methods of scientific abstraction, reception typology, synthesis method and others have been used during the study. The components of the organization of analytical work which ensure the implementation of the principles of its adequacy and effectiveness have been determined as the determinants of competitiveness analysis. The compliance of analysis program with the realities of today's economic world has been suggested as the principle of adequacy. The principle of effectiveness reflects the need to identify opportunities for building competitiveness. Determinants of analysis include a group of methodological and procedural, sectoral and management determinants. The first group includes those aimed at expanding or improving of the methodological basis of research and expert competence. The second group, sectoral and management determinants are covering the main segments of the competitiveness of the economic system and implemented through administrative actions. Methodical procedure includes methodological determinant and determinant of expert competence. Methodological determinant of competitiveness analysis involves the introduction of modern methods of analytical work, which include techniques of Forsight, Space-, SWORT-analysis etc. Competence as the next determinant is presented by a set of professional, behavioral, cultural and psychological qualities of experts to ensure achievement of the objective of analysis program. Sectoral and management determinants unit of analysis is able to cover a wide range of competitive components and the system of management, but sector of innovation risk analysis is considered to be the most important, as the one which significantly affects the company’s vital functions. Sector of innovative activity of the enterprise is the main direction of the formation of strategic competitiveness. However, innovative activity is very risky and decisions must be based on the results of risk analysis as an important part of enterprise management. It has been proposed in the process of analyzing the competitiveness of enterprises to consider possible models of innovative business development: the absorption and generation, which have different degree of risk and require different methodological approaches. The practical significance of this study is to provide analysts with toolkit which helps to improve the quality of the analysis on the basis of the principles of adequacy and effectiveness. A further study is planned to develop a mathematical model of the analysis of the factors of influence on the competitiveness of the enterprise level.