Combining Growth Manager content and corporate identity of IT company Ideals as a hybrid viral marketing strategy
Keywords: corporate communications; personal brand; digital communications; marketing approaches; viral content
Student
V.N. Karazin Kharkiv National University
61022, 4 Svobody Sq., Kharkiv, Ukraine
https://orcid.org/0009-0000-0885-3022
Tetiana Shuba, Oksana Bolotna, Anastasia Davydova
Keywords: corporate communications; personal brand; digital communications; marketing approaches; viral content