Combining Growth Manager content and corporate identity of IT company Ideals as a hybrid viral marketing strategy
Keywords: corporate communications; personal brand; digital communications; marketing approaches; viral content
PhD in Economic Sciences, Associate Professor
V.N. Karazin Kharkiv National University
61022, 4 Svobody Sq., Kharkiv, Ukraine
https://orcid.org/0000-0002-0585-0819
Tetiana Shuba, Oksana Bolotna, Anastasia Davydova
Keywords: corporate communications; personal brand; digital communications; marketing approaches; viral content