Evaluation and Improving of Marketing Activities Effectiveness of Enterprises
Keywords: marketing activity effectiveness of enterprises, marketing mix elements, price, promotion, product, commodity policy, sale.
PhD in Economics, Associate Professor, Associate Professor at the Department of Organizational Management, Lviv Polytechnic National University
Ihor Kulyniak, Svitlana Bazarko
Keywords: marketing activity effectiveness of enterprises, marketing mix elements, price, promotion, product, commodity policy, sale.