Impact of diversification on strategic business management

Kateryna Buzhymska, Iryna Tsaruk, Svitlana Biriuchenko, Olha Pashchenko, Ihor Svitlyshyn

Keywords: business strategies; risk management; market expansion; financial performance; competitiveness

DOI: https://doi.org/10.52566/msu-econ3.2024.34