Evolution of Marketing as a Science: Current Status and Development Prospects
Keywords: marketing management, development strategy, situational factors influence, de-industrialization, political, economic, and social crisis, marketing strategy, commodity market, sales market, social and economic development, depression competitive advantages, globalization, anti-crisis measures, research, production potential, corporate and social responsibility, process-oriented approach to enterprise performance management system, value, the concept of integrated networks of value creation, value chain, evolution of marketing concepts.