Social Networks in the Process of Promotion of the Enterprise Services
Keywords: social networks, communications, consumer, manufacturer of goods and services, relationships.
PhD in Economics, Professor at the Department of Marketing, Kyiv National Economic University named after Vadym Hetman
Keywords: social networks, communications, consumer, manufacturer of goods and services, relationships.
Volodymyr Pylypchuk, Oleh Dannikov, Inna Ivasko
Keywords: marketing management, development strategy, situational factors influence, de-industrialization, political, economic, and social crisis, marketing strategy, commodity market, sales market, social and economic development, depression competitive advantages, globalization, anti-crisis measures, research, production potential, corporate and social responsibility, process-oriented approach to enterprise performance management system, value, the concept of integrated networks of value creation, value chain, evolution of marketing concepts.