Analytical tools for evaluating customer experience in the context of marketing management of service companies

Nataliia Savytska, Tetiana Shtal, Liudmyla Piddubna, Nataliia Penkina, Olha Priadko

Keywords: user experience evaluation; service performance; retention strategies; holistic approach; customer behaviour

DOI: https://doi.org/10.52566/msu-econ3.2024.112