Abstract
The research of the quality control of logistics services relevancy is determined by the increasingly dynamic and competitive nature of the market requires companies to ensure the high quality of their logistics services, especially in the sphere of business-to-consumer (B2C). The research aims to analyse and identify optimal approaches and strategies for quality control of logistics services in B2C interactions. The study employed various methods including analytical, statistical, functional, system analysis, deduction, synthesis and comparison methods. An economic relevance assessment identified how service quality can affect business and assessed the potential benefits of improving it. A comparative analysis of practices in the industry identified best practices and innovations. The main results determined that integrating an economic perspective into quality control mechanisms enables companies to ensure smooth and timely delivery while effectively managing resources, optimising costs and improving profitability. A customer-centric, oriented approach contributes to enhancing brand reputation, customer satisfaction and long-term competitiveness. The practical relevance of the findings is to provide companies with valuable tools and insights to improve their logistics operations and enhance customer service on a cost-effective basis
Keywords
quality standards; data and analytics; optimisation of operations; feedback; economic benefit
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